By Admin 
In today’s digital world, some new trend is seen every day. Sometimes a dance trend, sometimes a meme, sometimes an old song becomes a remix and goes viral again. People make videos, put up reels, and we watch, laugh, sometimes even get upset. But now the new trend that has come has surprised everyone a bit. Because this time there is no dance, no song, no fun challenge but this time the name of the trend is #OfficialApology. In this trend, companies are apologizing to their customers on social media. But there is a marketing trick hidden behind this apology, not for the actual mistake.
What is the official apology trend?
On November 5, Skoda India posted a post from its official Instagram account, Our Official Apology was written on the post, along with Team Skoda India was also written below. Seeing the post, one felt that perhaps the company might have made a big mistake and is now apologizing. But when people read carefully, they realized that this is not a real apology, but a fun marketing strategy. It was written in the post that his car was so comfortable that even long journeys seemed short to the driver.
After Skoda, official apologies started pouring in on social media. Garnier, Manforce, PVR Inox, Reliance Digital, Cashify, Clear all the brands posted their official apologies. Every brand apologized for one or the other feature. Like Garnier said, we’re sorry, because our shampoo makes the hair very silky. Manforce said, we are sorry, because we made a lot of things safe. Reliance Digital also said, we apologize because seeing our offers shakes your budget.
People’s reactions on social media
People started having fun in the comment section on social media. Someone wrote, Nice PR trick. So someone said, never apologize even for a real mistake. Many people mockingly wrote, just give a little remission in the price, we were thinking that finally some company has accepted the mistake, but here it turned out to be self-promotion. Official Apology i.e. #OfficialApology hashtag started trending on Instagram, Twitter and Facebook. People shared screenshots of these posts, made memes, and some brands even created a competition to copy each other. Now we apologize, type posts started appearing everywhere on social media.
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