By Admin 
Google: In today’s digital era, you must have often seen that some topics suddenly start trending on Google. Sometimes a breaking news, sometimes a movie trailer or sometimes news related to a celebrity, but the question is, how does Google know which topic is trending? Very advanced technology and data analysis system works behind this.
What is a trending topic?
In simple words, when people’s search for a particular topic suddenly increases rapidly in a very short time, then Google considers it as a trending topic. This increase is different from the normal search pattern, that is, the thing which was being searched less earlier, suddenly millions of people start searching for it.
How does Google identify trends?
Google has real-time data coming from all over the world. Billions of search queries reach Google every second. Google’s algorithm compares these searches with old data. If a sudden unusual surge is seen in any keyword or topic, the system gets alerted that this topic may trend.
The role of AI and machine learning in this
Google not only looks at the number of searches, but also tries to understand why people are searching. For this, Artificial Intelligence and Machine Learning models are used. These systems also analyze data from news websites, social media, video platforms, and blogs to determine whether a topic is truly important or just a temporary search spike.
Location and time also have an impact
Not every trend is global. Many times a topic trends only in a particular country, state or city. Google shows trends taking into account the user’s location and time. Such as elections, weather or local events often become regional trends.
What is Google Trends and how does it work?
Google Trends is a tool which is considered to be the public version of this technology. In this you can see which topic trended when, where and how fast. This tool displays search data in the form of graphs and comparisons, making it easy to understand trend patterns.
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