IT Companies Shifting Strategy: The impact of increasing apprehensions regarding Artificial Intelligence (AI) is not limited to jobs only, but its direct impact is also visible on the stock market. Due to heavy selling in IT stocks in the last eight trading days, the market value of about Rs 6 lakh crore has decreased. NIFTY IT A decline of more than 8 percent has been recorded in the index, which shows the concern of investors.
Tremendous impact on IT companies
There is a fear in the market that AI based tools can automate traditional IT services like application development, maintenance and testing to a great extent. This is expected to put pressure on the existing business models and margins of the companies. However, major software companies are continuously assuring that AI will not destroy their services, but will make them more efficient.
brokerage firm JPMorgan Chase believes that AI will also create new opportunities and IT companies can benefit from this change. There itself HSBC (With reference to the research report) says that AI will work within the existing business model, where the role of IT service providers will continue.
What do experts say?
Experts argue that in large organizations, AI cannot work alone like a ‘magic box’. It requires a strong framework like data systems, audit checks, cyber security and risk control, in which IT vendors and enterprise platforms play an important role.
However, there remains apprehension regarding profits. brokerage firm Motilal Oswal Financial Services It is estimated that in the next three to four years, the widespread use of AI may cause a decline of 9 to 12 percent in the revenue of the IT sector.
Overall, both fear and opportunity are going hand in hand in the market regarding AI. Uncertainty may persist in the short term, but in the long term it will depend on how quickly and strategically IT companies adopt this technological change.
Companies changed strategy
Major IT companies of the country are now moving beyond theoretical discussions regarding AI and making practical changes. They are increasingly using AI coding assistants, automation tools and AI agents in their operations to increase productivity and reduce delivery times.
According to Sandeep Gogia of Aquarius Capital, IT companies are now giving systematic training to their employees to work with AI tools. The workforce is being trained in the use of AI-based coding, automation platforms and intelligent agents so that they can adapt to changing technology.
under this strategy Tata Consultancy Services (TCS) has invested extensively to strengthen AI capabilities. The company has invested in data center infrastructure with 1 GW capacity and has so far provided AI-related training to more than three and a half lakh employees. This trend shows that IT companies are not seeing AI as a threat, but as an opportunity. The focus is on skill upgradation and syncing with new technologies rather than eliminating jobs, so as to gain a global competitive edge.

