Last month Netflix It was said that his advertisement support plan is about 55 percent stake in the new sign-ups. To increase the number of international users, at the beginning of the current year, this streaming service introduced more options for languages. This has increased dubbing and subtitle options. Netflix’s popular content includes South Korea’s drama series ‘Squid Game’ and Spanish series ‘Money Heist’.
American President Donald Trump had recently warned to impose a 100 percent tariff on films made abroad. Its purpose is to promote film production in the US. This increased the possibility of investors regarding streaming services like Netflix. The company plans to make advertising a large source of revenue. Advertising business is lower than its rives. For many years, Netflix had kept distance from advertising television content. Netflix added advertising when the number of customers declined about two years ago.
Netflix has kept the price of its advertising plan low. The company is also benefiting from this. Its rivers like Amazon Prime had asked users who did not like advertising. Due to this, a large number of their users have shifted to the advertising plan. Netflix has also invested in live programming with sports events like National Football League. In these events, advertisements will be presented to all its users. This will also make additional inventory for markets. The number of paid subscribers of Jiohotstar, which competed with Netflix in India, has exceeded 20 crores. The number of subscribers to Jiohotstar has increased rapidly from the live broadcast of the popular cricket tournament Indian Premier League (IPL). It is a joint venture of Billionaire Mukesh Ambani’s Reliance Industries and Walt Disney.
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