WhatsApp is starting its “Not even Whatsapp” Global Privacy Campaign inside TV online videos, Digital, Audio and App in WhatsApp India, USA, Britain, Brazil and Mexico. In India, this campaign will continue in 16 states including Delhi, Maharashtra and Karnataka. The initiative has been taken after the rollout of advanced chat privacy, a new setting for one-on-one and group chat that prevents the content from being shared outside WhatsApp. It is based on existing features such as privacy checkup, which motivates users to strengthen the security of their account and customize the privacy settings at the same location.
What is the meaning of privacy campaign
Advertisement provides users a vision from the other side of the phone screen, showing how WhatsApp also cannot reach the message of users. The campaign emphasizes that the message notes, selfies, interactions or personal things to be sent to the family are also private. This privacy is cleaned through whatsapp end-to-end encryption. It makes it clear that the messages and calls of the users should only be between them and their contacts. Outside the conversion, no person can see their text, cannot listen to their calls or share them.
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