By Admin 
Patanjali business news: Patanjali Ayurved says that it has created a distinct identity in the Indian market on the basis of its unique strategies. The company claims that Patanjali is under discussion due to its indigenous and Ayurvedic approach in the fast growing competitive business world. Patanjali’s expansion strategy is a mixture of traditional and modern trading methods, which separates it from other companies.
The company said, “Patanjali initially stepped into the FMCG (Fast-Moving Consumer Goods) area, where it won the trust of consumers with Ayurvedic and natural products such as ghee, honey, soap and shampoo. The basis of its strategy is to provide chemical-free products at affordable prices, which promotes awareness of Indian culture and health. The company further expanded its access to digital marketing and e-commerce platforms like Amazon and Flipkart.
What is Patanjali’s next goal?
Patanjali claims, “The specialty of the company is that it was not limited to FMCG only.” The company, stepping into financial services, bought a stake in Magma General Insurance and entered the insurance sector. Apart from this, it is also fulfilling social responsibility by investing in areas like education, healthcare and organic farming. Patanjali aims to do a business of Rs 50,000 crore in the next five years, including food products, premium biscuits, and palm oil production. ”
Patanjali says, “The company has also registered its presence in global markets. Its products are being exported to more than 30 countries like America, Europe and Asia, which has increased the demand for indigenous brand. Patanjali’s green marketing strategies and commitment to stability makes it sensitive to the environment. It not only increases business, but also promotes Ayurveda and natural lifestyle. ”
Patanjali has more than 47000 retail stores across the country
The company has stated that another important aspect of Patanjali’s strategy is its strong distribution network. It holds a strong hold in both rural and urban areas with over 47,000 retail stores and 3,500 distributors across the country.
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