By Admin 
Ayurvedic medicine in india: The situation of Ayurveda in India’s FMCG market is still limited. Although according to the report of the tract, most Indian homes purchase Ayurvedic products, but this category contributes only 1.1 percent to the total FMCG volume. In 2024-25, while 92 percent of Indian homes bought Ayurvedic products, the figure was 89 percent five years ago. During this time, the contribution of this category increased from 0.8 percent to 1.1 percent, which shows that interest in people has increased, but the share in the market seems still limited.
Let me tell you, last year there was a decline in sales of Ayurvedic products. A major reason for this was Patanjali’s weak performance. However, sales of brands like Dabur, Himalayan have seen an increase, which makes it clear that reliable brands still remain the choice of consumers.
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Consumers woo
Talking about the size and share of the market, India is the largest Ayurvedic product market in the world and it is constantly developing. The entry of traditional Ayurvedic companies as well as large FMCG brands and new digital startups in the region has seen increasing competition. That is, every player is presenting the product keeping in mind their target consumer class. Some are bringing affordable options, while some are enticing urban consumers through premium products. Today’s consumer is getting attracted rapidly towards natural, herbal and chemical-free products. People now read labels and choose companies that maintain transparency, purity and stability.
Science associated with Ayurveda
There is also a new direction that modern science is being associated with Ayurveda. So that traditional knowledge can be certified through scientific data. Traditional elements like Ashwagandha for skin care are being presented by mixing with dermatologically tested formulas, increasing the trust of young consumers.
The effect of digital change showed
Digital transformation has also added new energy in this area. Ayurvedic products are now able to reach every corner of the country through e-commerce and direct-to-consumer models. Social media influencers and health-based content marketing have worked to increase Ayurvedic brands. At the same time, the steps taken by the Ministry of AYUSH by the government such as standardization, quality certification and global propaganda have provided more recognition and support to the region.
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Disclaimer: Some information given in the news is based on media reports. Before implementing any suggestion, you must consult the concerned expert.
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