By Admin 
After a long wait, on July 18, Saira has hit a grand entry in theaters. Everyone was surprised to see the craze of this film. Even before the release, the film was making headlines. Now everyone’s forehead is baffled after seeing such a great opening. The story and character of the film is so tremendous that two filmmakers have fiercely outdo their anger on PR.
Saira became a tremendous hit without any PR
Famous filmmaker Sanjay Gupta praised Saira and has drawn his anger on PR. He says that like the South Film Industry, we should also release our films directly in theaters without any PR or promotion. We should learn from films like 12th failure and Saira. The filmmaker took out his anger and said that the film industry was working without print or advertising, but the corporates have come and spoiled the entire work. Corporates have gone but the producers have still continued the stupid trend of the promotions.
The South Never Followed The Dumb P & A Practise.
They did just fin. More than fin.
And then come films like 12th fail and saiyaara straight to theatres.
Smash Hits with no Pr Nonsense.
Can we please learn our lesson?
2/2– Sanjay Gupta (@_sanjaygupta) July 18, 2025
Madhur Bhandarkar also praised Mohit Suri
Popular filmmaker Madhur Bhandarkar has praised Saira director Mohit Suri by sharing the post on his ex account. Taking out his anger on PR, he has said that when the story has power and the characters have capacity, there is no need for any PR or advertising.
The filmmaker further said, ‘It is not about who you know. This is about what you bring ‘. Exciting time for Hindi cinema. After this, he also congratulated Mohit Suri and his team.
Mohit Suri returns in direction after 3 years through Saira
Along with Ahaan Pandey and Anit Padda, filmmaker Mohit Suri is also in discussion. Through Saira, he has made a comeback in direction after three years. Mohit Suri is also being praised for this film.
During an interview, he told that he had written the story of Saira for Aashiqui 3, but later the name of the film was changed to Saira. Mohit Suri’s last film came to theaters in a villain Returns 2022. Now he has also made a strong comeback through Saira.