By Admin 
Patanjali Ayurved is a company in India, which gave Ayurveda and Yoga recognized on the global stage. Patanjali claims that Acharya Balakrishna’s leadership has been a major inspiring power behind the company’s unprecedented success. His foresight, hard work and dedication to Indian culture have made Patanjali one of the largest consumer product companies in the country from a simple beginning.
Patanjali said, “Acharya Balakrishna gave Ayurveda and Yoga new life in the modern world. In 1995, along with Swami Ramdev, he founded the Divya Yoga Temple Trust and laid the foundation of Patanjali Ayurved in 2006. They believe that health, prosperity and mental peace are connected among themselves. He included this philosophy in Patanjali’s products, which are natural and chemical-free. Under his leadership, Patanjali launched more than 400 products from soaps, oils, foods to herbal medicines, which takes into account the needs of consumers.
Indian product quality is no less than anyone- Patanjali
Patanjali says, “Acharya Balakrishna made the principle of ‘Swadeshi’ and ‘Make in India’ the basis of Patanjali’s strategy. He raised Indian products compared to global brands and instilling confidence in consumers that Indian products are no less than anyone in quality. His marketing strategy challenges traditional rules, in which products were launched in many categories without external market research. This approach gives Patanjali a unique identity. ”
Patanjali said, “Acharya Balakrishna’s working style and dedication is a big reason for his success. He works 15 hours daily, without taking leave. He holds 94% stake in Patanjali, but does not take salary. His simplicity is an inspiration for the lifestyle and discipline employees. The use of paper documents instead of computers in his office and working in traditional dress shows their simplicity. ”
Acharya’s contribution to education and research- Patanjali
Patanjali claims, “Acharya Balakrishna has contributed not only in business but also in education and research. He is the Vice Chancellor of Patanjali University and has published more than 330 research papers. Their ‘World Herbal Encyclopedia’ documentation of 50,000 medicinal plants, which was appreciated globally. It is a symbol of his knowledge and dedication to Ayurveda.
Patanjali says, “Under the leadership of Acharya Balakrishna, Patanjali made his presence not only in India but also in the global market. The partnership with e-commerce platforms like Amazon and Bigbasket promoted online sales. Their strategy includes doubling the distributor network, setting up new factory and increasing the employee number to five lakhs. ”