By Admin 
A big news related to Aditya Birla Group is coming out. In fact, the real estate branch of this company, Aditya Birla Real Estate Limited (ABREL) has taken a big step and approved the ITC to sell its pulp and paper business for Rs 3,498 crore.
According to the company, the deal has been done to hand over the Century Pulp and Paper (CPP) to the ITC, so that the shareholders can get a higher price and the company can focus on its real estate business.
What did Abrel say
Abrel’s managing director R. Of. Dalmiya said, “We are in the company’s transformation era and this decision will help us further our real estate business.” He further stated that the CPP count has always been in companies with excellent performance and high stability standards. Now by handing it into a strong player like ITC, we want to take it to the next level.
ITC strategy
ITC described this deal as an important part of its growth strategy. The company said that this will give new pace to paperboard and specialty papers business and will get a chance to increase its capacity at a new location.
How was Abrel’s performance?
In the first nine months of FY 2025, the pulp and paper business earned a revenue of Rs 2,382.50 crore, which is 5.34 percent less than the previous year. At the same time, the company’s real estate business has increased rapidly. Its revenue in the first nine months of FY 2025 stood at Rs 777.71 crore, which is five times more than the previous year. At the same time, it increased to Rs 832.21 crore in FY 2024, which is six times the annual basis.
Birla Group expands in real estate
Abrel is working on premium residential projects in major cities like Mumbai, Bengaluru, National Capital Region (NCR) and Pune. Birla Estates, a subsidiary of the group, recently sold houses worth Rs 3,000 crore under the Birla Arika project in Gurugram. The company has also launched its first project in Pune, which is an estimated revenue of Rs 2,700 crore.
What will happen next?
Under this deal, work will continue on the ongoing residential projects of Rs 14,980 crore and upcoming projects worth Rs 48,367 crore. This transaction is expected to be completed in the next six months, which will require CCI (Competition Commission of India) and other statutory approvals.
Who played an important role in the deal?
In this deal, JM Financial Limited played the role of Executive Financial Advisor, while AZB & Partners supported as the legal advisor.
Also read: Rule Change: LPG, UPI and Toll Tax … These 10 rules will change from April 1, your pocket will have a direct impact on your pocket