By Admin 
The Asia Cup will start from 9 September, the Indian cricket team will start their campaign with the match against UAE from 10 September. After this, on September 14, there will be India vs Pakistan match, which is eyeing the whole world. Both teams do not play bilateral series, so whenever it is face to face in the ICC tournament or ACC tournament, the curiosity increases further. Although the situation is slightly different this time, but despite its advertisements, the demand for this match is being told the most.
Broadcasters also want to capitalize on this opportunity. The media rights of the Asia Cup 2025 is with Sony Picture Network India, live broadcast on TV on Sony Sports Network while live streaming will be on Sony Live app. According to reports, the broadcaster has released the rates of advertisements, the rates for India’s matches are higher and the most demand is about India vs Pakistan match.
India’s advertisement rate in Asia Cup
India’s 3 matches are fixed in the Asia Cup, but there is every possibility that India will enter Super 4. In such a situation, the number of matches will be 6 and if it reaches the final, then India will have a total of 7 matches. If Pakistan also reaches Super 4, then India vs Pakistan will also be finalized, if both teams clash in the finals, then there will be a total of 3 matches between them.
The Business Standard report quoted the Economic Times as saying that Sony Network has fixed the highest rates of India’s matches. These are 14 to 16 lakh rupees per 10 seconds. That is, if the companies want to show their advertisements in India vs Pakistan match, then they will have to pay a hefty amount. In TV advertisements, Rs 18 crore will have to be paid for presenting sponsorship and Rs 13 crore for Associate Sponsorship.
Digital deal for live streaming app
30 crore rupees per company for co-prestige and highlights partner, 18 crore for co-guard by package. 30 percent of digital advertisements have been reserved for India’s matches. The Cricket Asia Cup will be held in UAE from 9 September to 28 September. A total of 19 matches will be played between 8 teams, it will be in T20 format. 8 teams are divided into 2 groups of 4-4.
- Group A: India, Pakistan, Oman, UAE
- Group B: Afghanistan, Bangladesh, Hong Kong, Sri Lanka.