By Admin 
Following the strict initiative of Union Labor and Employment Minister Mansukh Mandaviya, quick commerce company Blinkit has completely removed the claim of ‘delivery in 10 minutes’ from all its brand platforms. This decision has been taken keeping in mind the safety and better working conditions of the delivery workers.
Claim removed after strict advice from Central Government
Union Labor Minister Mansukh Mandaviya held a meeting with officials of Blinkit, Zepto, Swiggy and Zomato. He advised these companies to remove the strict delivery time limit, so that the lives of the delivery partners are not in danger and they can work safely.
In the meeting, all the companies assured the government that they will remove strict delivery time commitments from their brand advertisements, social media and other platforms. Blinkit has immediately implemented this change, while other companies are also going to do so soon.
Why did Quick Commerce Platforms take the decision?
In the last few weeks, gig workers unions had organized massive protests and strikes. He termed the ultra-fast delivery model of 10-20 minutes as unsafe as it forces delivery partners to drive at high speed, which increases the risk of accidents. The unions also went on strike on New Year’s Eve (31 December 2025) and submitted a memorandum to the Labor Minister.
The government took these concerns seriously and talked to the companies. This step is a big relief for delivery workers, who risk their lives on the roads every day. This change is a turning point in the quick commerce industry, where earlier speed was the biggest attraction, but now the safety of workers is being given priority.
What will change now?
Companies will no longer show fixed time commitment in their promotions. This means that she will not promise that the goods will be delivered within 10 minutes under any circumstances. However, this does not mean that the speed of delivery will slow down, rather the focus will be on ensuring that delivery is done safely without any unnecessary pressure.
How did delivery in 10 minutes become a trend?
During the Corona epidemic in India, the demand for fast delivery of essential goods increased and from here the model of quick delivery came into practice. At that time delivery within half an hour was also considered a big deal. This model spread rapidly and it was claimed to deliver everything from medicines to daily needs in 10 minutes.