By Admin 
The historic World Cup victory of the Indian women’s cricket team has not only made the country proud but has also taken the brand value of the players to the sky. Team India won its first Women’s World Cup title by defeating South Africa by 52 runs at the DY Patil Stadium in Navi Mumbai, and now after this victory, the players are getting endorsements and brand deals. Now every big company wants to associate with these players, and their fan following on social media has also doubled-three times.
Brand value increased by 100%
According to the report of Economic Times, there has been an increase of 25 percent to 10 percent in the brand value of Indian women cricketers. Team’s star players Jemimah Rodrigues, Smriti Mandhana, Harmanpreet Kaur, Deepti Sharma and Shafali Verma are continuously getting new brand offers.
Tuhin Mishra, Managing Director of Baseline Ventures, said, “Since the World Cup final, we have been continuously getting calls from brands. Many companies also want to renew old contracts at increased fees. On an average, an increase of 25-30 percent in fees has been seen.”
Jemimah Rodrigues becomes the new favorite of brands
Jemimah Rodrigues, who played a brilliant inning of 125 runs against Australia in the semi-finals, has now become the first choice of companies. It is being told that his brand value has increased by 100 percent. Karan Yadav, Chief Commercial Officer, JSW Sports, said, “As soon as the match against Australia ended, offers came from brands from more than 10 categories. Now we are looking at every proposal carefully.” Jemima is now charging Rs 75 lakh to Rs 1.5 crore for an endorsement, which is a direct proof of her popularity.
Smriti Mandhana is the highest paid female cricketer
Indian women’s team vice-captain Smriti Mandhana is already the country’s highest-earning female cricketer. She advertises for big companies like Nike, Hyundai, Herbalife, SBI, Gulf Oil and PNB MetLife Insurance. The price of one of his brand deals is between Rs 1.5 to 2 crores.
Increasing interest of brands
Companies like Hindustan Unilever, Pepsi, Puma, Swiggy Instamart and Surf Excel immediately launched social media campaigns on India’s victory. HUL MD Priya Nair said, “This victory belongs to every Indian woman who enters the field, plays hard and makes her mark.”
Surf Excel salutes women cricketers in its ‘Daag Achhe Hain’ campaign. Puma wrote in its post, “Every doubt, every pain and every defeat has now been burnt, Harmanpreet Kaur is now the World Cup winning captain.”
Swiggy Instamart and Pepsi also celebrated Team India’s victory through great posts on social media.
Women’s cricket got respect
The surge in popularity and market value of Indian women players after the World Cup victory can prove to be the beginning of a new era of women’s cricket. Now it will be interesting to see how long this glow lasts.