9 Nov 2025, Sun

Bumper Rally in Gold, but why did Jewelery Stocks fall? Money Live | Bumper Rally in Gold, But Why Did Jewelery Stocks Fall?

The year 2025 has been a great year for the commodities market, especially for precious metals like Gold, Silver, Copper and Platinum. Due to geo-political tension and market uncertainty, investors are increasingly inclined towards safe havens. Gold and Silver have seen a tremendous rally of more than 60% since January. Central Banks around the world are buying gold in huge quantities, while retail investors are earning through options like ETFs and Digital Gold. But on the contrary, the high prices of gold and silver have shocked the jewelery sector. Due to decline in sales and margin pressure, shares of brands like Kalyan Jewellers, Senco Gold and Motisons have seen a decline of up to 35%. However, in the long term, Kalyan has given returns of 400% and Senco has given returns of 49%. On the other hand, Titan, Goldiam and Bluestone are maintaining slight gains. Customers are now shifting towards lighter weight 9K, 14K and 18K jewellery, while investment in physical gold is decreasing due to increase in GST and Making Charges.

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