By Admin 
Limca record earning: As the heat is increasing, the demand for ice cream and cold drinks is also increasing rapidly. Meanwhile, Coca -Cola India’s domestic drink brand Limca has achieved revenue of Rs 2800 crore in 2024. With this, the Lemon Lime category has reached number one across the country.
Company running innovative brand campaign
Limca launched in 1971 is demanded in urban areas as well as rural areas. In the scorching sun, its lime ‘N’ lemoni test is very pleasing to the people. In many states like Delhi, Punjab and Haryana, its rapid demand is increasing.
A major reason behind this achievement of Limca is its innovative brand campaign, due to which it is able to keep pace with new brands in the market even after decades old. Recently, Bollywood actress Trupti Dimri became a part of this brand campaign. Due to this, a large number of new age youths were also associated with brands, which also increased its demand.
This is the reason for brand success
Vinay Nair, vice-president (franchise operations) of Coca-Cola’s India and South-West Asia region, said, “Our goal has always been to create a brand that is more than the product.” A brand that is part of our daily life, which connects many memories. And the story of Limca is also to come back again. Our success has a very easy, but strong strategy- bringing something new in products, which can meet the changing needs of consumers, increase your distribution in urban and rural India, run effective marketing campaigns. We are excited to move forward at this pace and give millions of consumers something good for a long time. ”
The company is increasing its products range
Taking care of today’s consumers, Limca launched Limca Gluccharse, stepping into the 2024 hydration category. Olympic gold medalist Neeraj Chopra is associated with this launch campaign. On the other hand, if you talk about Limca parent company Coca-Cola, its portfolio includes hydration, sports, sparkling, coffee, tea, nutrition, juice and many products.
Its Beverages Range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Tums Up, Fanta, Limca, Spright, Maja, Minor Made Range juice and Aonest T. The company also produces many hydration products such as Limchar Gluckercharge, Smartwater, Kansle, Dasani and Banacwa packaged drinks and Kinle Club Soda. Apart from this, it also offers the costa coffee range of tea and coffee.
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