By Admin 
Just before the T20 World Cup 2026, the situation regarding the India-Pakistan match seems to be continuously worsening. Pakistan Cricket Board has made it clear that its team will not play the match against India. The reason given is the order of the Government of Pakistan. This decision has not only dashed the hopes of cricket fans, but has also raised a big question on the earnings of ICC.
Why is India-Pak match the biggest profitable deal?
India-Pakistan match remains the most discussed in any ICC tournament. This match is not just cricket but a package of emotions and high-voltage drama. This is the reason why the viewership of this match breaks records on TV and digital platforms. Broadcasters buy big packages on the basis of this match. Generally, India earns around Rs 100 crore from a match, but this figure increases much more against Pakistan.
Crores of rupees rain from advertisements
Advertisement prices skyrocket during the India-Pakistan T20 match. According to reports, in this competition, Rs 25 to 40 lakhs are charged for a 10 second advertisement. This is the reason that business worth up to Rs 200 crore is associated with just one match.
If this match is not played, then this entire revenue will simply disappear. Its biggest impact will be on the broadcasting fees received by ICC.
From broadcaster to cricket board, everyone suffers losses.
This time the media rights of the tournament in India are with Jio-Hotstar. In case of cancellation of the match, the broadcaster will suffer huge loss and the responsibility of compensating it will ultimately fall on ICC only.
The revenue sharing model of ICC is such that whatever is earned is distributed among different cricket boards. In such a situation, the loss will not be limited to ICC only. The earnings of BCCI, PCB and other boards will also be affected.
Will PCB have to pay the price?
If sources are to be believed, ICC is in no mood to take this entire matter lightly. If Pakistan sticks to its decision, a fine can be imposed on it. Even the loss suffered by the broadcaster can be compensated by the PCB. This blow may not be too big for a strong board like BCCI, but this decision may prove costly for PCB and smaller boards, who are already facing financial pressure.