In an interview given to Ent, Dolly Singh said that there is no short cut to going viral. This happens only by chance. Yes, if you have a good fan following and post a video together, then many times it goes viral simultaneously. Dali told that if you go viral, the world will change overnight, otherwise, even if it happens, it will be for a very few days that you will be getting followers and brands will contact you and after a few days, that graph will start coming down on its own. And to maintain it, it takes a lot of efforts to do the same thing again and again but people do not understand this, they only concentrate on going viral.
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