By Admin 
Smart cleaning is a new concept in India. How is Dreame Technology providing information to the market and making confidence among the first time users?
This is a new concept in India but there is a lot of potential in this field. There are a large number of single families in India. Apart from this, people are working in various sectors. Many people have difficulty handling the cleanliness of the house with their jobs. In such a situation, our goal is to make it easier through our automated vacuum cleaners and other artificial intelligence (AI) support products. The demand for these products in India has increased significantly. However, information about these products is still limited. We believe that it will soon become a growing industry.
We are actively working to inform people about smart cleaning solutions. Making Kriti Sanon a brand ambassador for Dreame Technology is part of this strategy. Kriti Sanon is very popular for the youth in the country and we are making this segment our goal. We want to meet the need for each segment of the society. Because of this, our robotic vacuum range starts from Rs 15,000 to Rs 1 lakh. Apart from this, we are soon expansion in the offline market, where customers will be able to experience our products. We are planning to expand in a phased manner.
In the next five years in India, how are you watching the market of smart home/robotic vacuum cleaner growing and how will Dreame Technology be in this market?
Last year, the market for smart home vacuum cleaning in the country was about 1.5 lakh units. This year it can be doubled and about three lakh units. Our market share has increased from about five percent to more than 25 percent. By the end of this year we can reach the first place in the market. Smart vacuum cleaners have low reach and due to this, it is difficult to install the market in the next five years. However, we hope that the size of this market will continue to double annually in the next five to six years and we are making our strategy accordingly.
What is the company’s plan for the current financial year? Can the company open its offline experience store in the country?
This year we plan to launch eight new products. Out of this, we have already launched the products of the first batch. Before the festive season, some of our new products will be launched. Our company has offline experience stores in many countries. If we see good growth in India, then we will soon open our offline experience store here.
India is a sensitive market for a price for many companies. How is Dreame Technology planning to balance affordability with premium innovation here?
Yes, you are right. For this reason, we have a large range of products. We have products for all income group people. In the country, we are definitely seeing demand growing. Volume growth will also affect pricing, so that we will be able to offer our products on affordable prices. For example, many of our products whose price was worth about one lakh rupees a few years ago is now available for about 50,000 rupees. We manufacture our products ourselves and because of this we have complete control on the supply chain. As the demand increases, we are committed to transport this benefit to our customers.
Is Dreame Technology plan to launch special products or variants for India because we are different from other countries in terms of atmosphere?
Most of our products launched in the country’s market are international products but we have started changing our products according to the Indian environment. For example, deep cleaning, high suction power and mopping are needed in the country. Our such product is L10 Prime, which comes with full stack mopping at the entry level price. We will definitely launch our products according to Indian conditions. Apart from this, if demand increases in India, then we under the Make in India campaign Manufacturing Will also consider setting up the unit.
How are you handling after-cells service and customer support?
Our products are still new for India’s market. In such a situation, our engineers are giving them a demo of products by visiting people’s homes. We are constantly increasing our reach. We initially used to deliver products in 165 cities and this number has increased to about 200 cities. Our customers are being offered pick-up and drop-off services. If there is a problem with the product, then our engineers go to the customers’ house and solve it. We have also tied up with third-party service providers to increase offer-cells support. Customers can also contact through toll-free numbers.