24 Jan 2026, Sat

Fashion company trusted by Shahrukh, Salman and Sachin will launch IPO; Approval received from SEBI, investors will keep an eye

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Pernia’s Pop Up Shop IPO: A new and popular fashion company is going to enter the Indian stock market soon. Pernia’s Pop Up Shop, a company in the luxury fashion segment, is now preparing to enter the stock market.

Its parent company Purple Style Labs has received approval from SEBI to launch Initial Public Offering (IPO). Under the IPO, the company will issue new shares worth Rs 660 crore. After this step, investors may now have their eyes on this IPO. Let us know about other information related to IPO…

The money raised from IPO will be directly used in the growth of the company.

Through this IPO, the company is going to try to raise Rs 660 crore from the market. No investor’s stake in the IPO will be offered for sale. That means the entire amount raised from IPO will be spent on the growth of the company and other works.

The company is going to use the money to advance its business, strengthen technology and future plans.

Famous people like Shahrukh Khan, Salman Khan invested

Famous people like Shahrukh Khan, Salman Khan have invested in the company. Apart from this, people like Sachin Tendulkar, known as the God of Cricket, cine star Madhuri Dixit and Mahesh Babu have expressed their trust in the company. Which has also helped the company in creating its own identity. Besides this, the confidence of investors and the credibility of the company has also strengthened.

Confidence increased due to huge funding received before IPO

The company had raised about $40 million through Series E round in March 2025. This amount received shortly before the IPO has further strengthened the confidence of investors and shows that the market has confidence in Purple Style Labs’ digital luxury fashion business model.

Disclaimer: (The information provided here is being given for information only. It is important to mention here that investment in the market is subject to market risks. Always take expert advice before investing money as an investor. ABPLive.com never advises anyone to invest money here.)

Also read: Relief news on the economy front; Foreign exchange reserves cross 700 billion dollars, know details

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