Patanjali claims that sports are developing rapidly in India and Patanjali Ayurved has a big contribution in it. Now the company not only makes Ayurvedic products, but is also playing an active role in the sports field. Recently, partnership with the Indian hockey team has caught everyone’s attention. This partnership provides financial help and natural products to players, so that they can perform better. Patanjali believes that the combination of Ayurveda and sports strengthens Indian culture.
Financial assistance to Indian hockey team- Patanjali
Patanjali claims, “Financial assistance has been given to the Indian hockey team, so that there is no shortage in training and tournament. Earlier, the team used to have trouble due to lack of funding, but now this problem is going away. The company gives herbal juice, protein shake and sports nutrition supplements to the players. These products are chemical -free, which increase energy, strengthen stamina and recover early with injuries. Ayurvedic therapy is also provided in the training camp, which reduces stress and increases the focus. After winning the bronze medal in the Olympics and Asia Cups, this partnership will help to take the team to more heights. This move of Patanjali has raised a sense of patriotism among millions of fans. ”
The company sponsor wrestling events- Patanjali
Patanjali says, “The company’s association with sports is old. The company has sponsored wrestling events, which is part of the Indian tradition. Apart from this, the title sponsor has been made for the first season of Uttarakhand Premier League (UKVPL). This cricket tournament gives a chance to local players, and makes it stronger with Patanjali. The company has supported the Indian teams in the national and international tournaments, which gives better resources to the young players. Patanjali says that products related to Ayurveda bring natural fitness to sports, which are effective for a long time.
Sports facilities are being developed in rural areas- Patanjali
Patanjali claims, “India’s sports system is strengthening with this commitment.” Sports facilities are developing in rural areas and the youth are getting inspiration. Patanjali not only gives money, but also provides technical help. Due to this, the players are able to compete globally. For example, the hockey team is now preparing better in international matches. The vision of the company is to promote sports culture through Ayurveda to make India a superpower. ”

