By Admin 
Apart from acting, film actresses also earn a lot from brand endorsements. From Kareena, Alia to Aishwarya Rai, actresses charge crores for an ad. Now Darpan Singh, founder of Goodglam company has talked about it. He told how he once signed a male actor to shoot an ad in a tight budget.
Darpan Singh is the founder and CEO of GoodGlamm Company. Darpan Singh is in news these days because of Amazon Prime’s show Pitch to Get Rich. Ads of his company remain in the news. Actor Siddharth Malhotra was featured in one of his ads. This was done so that there was no budget problem.
Bollywood’s top actresses charge crores
While talking to Think School Hindi by Zero1, he said, ‘We had a tight budget. If you sign a top actress, her daily salary ranges from Rs 50 lakh to Rs 1 crore. And most of them are signed on contracts for at least 3 days. When she endorses any beauty brand, that category gets blocked for her. So she demands a long term deal. Sometimes up to 3 years. We couldn’t afford that much.
Darpan further said, ‘Then we thought of signing a male celebrity to endorse a beauty brand, especially lipstick. If no male movie star had signed a lipstick contract then its cost was zero. That’s why we signed Sidharth Malhotra in a lipstick ad. We signed him for a half-day shoot for the ad at a reasonable price. We showed him shirtless in that ad. That ad went viral and we made it within the budget.