By Admin 
Swadeshi movement: Patanjali Ayurved claims that it has created a new history in the Indian market with its business model. The company says that Patanjali, who initially famous for Ayurvedic and herbal products, made a strong hold in the FMCG (Fast Moving Consumer Goods) sector, but now the vision of the company is towards changing other industries by moving beyond FMCG. Its effect is being seen not only at the economic, but also at the social and cultural levels.
What has Patanjali claimed?
Patanjali claims, “The company made a mark in the market with Ayurvedic products such as dental radius, hairstyle and ghee. The secret of its success is affordable prices, indigenous identity and emphasis on natural materials. The company created a strong distribution network in both rural and urban markets, reaching villages. In addition, Patanjali empowered small industries and farmers, which is part of the self -sufficient Bharat Mission. This company promotes organic farming by purchasing raw materials directly from farmers and provides employment to millions.
The company said, “Beyond FMCG, Patanjali has also stepped into financial services. Recently, the company entered the insurance sector by purchasing a stake in Magma General Insurance. This step further strengthens its business portfolio. Apart from this, Patanjali has played social responsibility by investing in education, healthcare and research. The company started exporting its products in more than 30 countries, which has increased India’s global credibility. ”
‘Make in India’ promoted from our business model- Patanjali
Patanjali claims, “Our business model promotes’ Make in India”. We encouraged local entrepreneurs by giving technical and distribution assistance to MSME (medium and small enterprises). The company aims to become India’s top FMCG company in the next five years, which will compete with veterans like Hindustan Unilever.
Patanjali said, “We not only increased competition in the market, but also gave natural and indigenous options to consumers. This forced foreign companies to launch Ayurvedic products. Patanjali’s vision is a movement towards making India self -reliant. ”
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