By Admin 
Patanjali Ayurved claims that the company is playing an important role in strengthening India’s rural and urban economy. Started in 2006, this company has become increasingly one of India’s leading FMCG (Fast-Moving Consumer Goods) companies. Pantjil has said that through its products and investments, Patanjali has promoted employment, agriculture, and local entrepreneurship in rural and urban areas.
Patanjali says, “The company has taken several initiatives to empower the rural economy. The company has insisted on buying its raw materials, such as oil, grains and herbs, local farmers. This has not only increased the income of farmers, but has also supported small and medium enterprises in rural areas. Patanjali’s ‘Farmer Prosperity Program’, which is run in collaboration with National Skill Development Corporation (NSDC) and ASCI, gives farmers training in organic farming and modern agricultural techniques. This initiative is promoting sustainable development in rural India. ”
The company created new employment opportunities in rural areas- Patanjali
Recently, the establishment of Patanjali’s Mega Food and Herbal Park at the Yamuna Expressway Industrial Development Authority (Yeida) has created new employment opportunities in rural areas. The project consists of biscuit construction unit (Rs 500 crore), milk processing unit (Rs 600 crore) and herbal farm (Rs 200 crore), which will create thousands of jobs at the local level. Patanjali’s contribution to the urban economy is also notable.
Patanjali has reported, “The company has opened thousands of franchise stores and mega stores across the country for the widespread availability of its products. These stores have promoted retail trade in urban areas and provide a new source of income to local traders. For example, an investment of Rs 1 crore for Patanjali Mega Store and the need for a minimum space of 2000 square feet has given urban entrepreneurs a chance to start business. ‘
In addition, Patanjali has strengthened its position in the field of edible oil and other products after the acquisition of Ruchi Soya (about Rs 4,350 crore), providing affordable and indigenous products to urban consumers.
Company benefited from online platforms- Patanjali
Patanjali claims, “Another important aspect of the company’s strategy is its marketing and distribution strategy. The company has used mom-end-pap stores and online platforms to increase its reach in both rural and urban areas. This has not only increased sales of products, but small traders have also gained economic benefits. In addition, the company has attracted middle and lower-class consumers by keeping its products affordable, which has increased consumption in both urban and rural areas. ‘
Patanjali has said, “The company has strengthened its position through innovation and strategic investments. This effort of Patanjali is an important step towards making India’s economy self-reliant and reducing rural-urban inequality. ”