Apple is preparing to launch four models in the iPhone 17 series this year – iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max. According to reports, the iPhone 17 Air can be the thinnest iPhone ever, which can be up to 5.5 mm. In addition, all models are expected to get 120Hz promotion displays, more powerful chips and better camera performance. The special thing is that the prices of the iPhone 17 series may increase compared to last year, due to which international trade tariffs are being reported.
iPhone 17 Lineup: Launch Date
The launch of the iPhone 17 series may be in early September 2025. According to recent reports, the company can introduce it on 9 or 10 September. Pre-order can begin on September 12 and delivery from September 19. The launch lineup will include Pro and Pro Max variants with iPhone 17 and 17 Air.
iPhone 17 Lineup: Expected Price
Jeff Pu, analyst of GF Securities, recently claimed that the price of iPhone 17 and iPhone 17 Pro may increase due to US-China Trade Tariff. A previous report has also been made equal claims. It is estimated that the price of the iPhone 17 and Pro models can increase to $ 50 (about 4,400 rupees) and the price of iPhone 17 Pro Max to $ 100 (about 8,800 rupees). This estimate was also revealed in a report earlier.
iPhone 17 Lineup: Display, Design
The iPhone 17 Air may have a 6.6-inch OLED display, which will be larger than the Pro model. In all models, a new design can be seen with the magsafe connector. According to Leaks, both iPhone 17 (Standard) and iPhone 17 Pro will have a 6.3-inch display, while the iPhone 17 Pro Max can get the largest display of 6.9-inch. Changes can also be seen in the camera module. CAD Randers have indicated that the Pro and Pro Max models will get a long horizontal camera bar instead of the traditional square camera module, which will include triple camera setup and Lidar. At the same time, AIR has a slim bar with a single camera, which gives a look like Pixel.
Reports suggest that the pro variants may use aluminum frame out of the titanium frame, which can make the device light and color finish more vibrant. Some new color options have also been revealed. Black, white, dark blue and bold orange color variants can be seen in the iPhone 17 Pro and Pro Max. Also, in the leaked video, the Apple Logo has shifted slightly below the mid.
iPhone 17 Lineup: Cameras, Processor
Under the camera upgrade, the company is planning to give a 24MP front camera in all variants this time, which is a double resolution from the 12MP sensor of the iPhone 16. Pro models can find A19 Pro chip and 12GB RAM, while 8GB RAM can be given with A19 or A18 chip in the base and Air model.
iPhone 17 Lineup: Battery
Charging speed is also likely to improve. A report had indicated that the iPhone 17 Series could support fast charging up to 35W, which is faster than the iPhone 16 series. The company can also give better performance in terms of battery backup.

