By Admin 
While the effigy of Ravana is burning on one side in the Dhoom of Dussehra, on the other side there was a crowd of Ravanas at Telangana liquor shops! Yes, along with the glow of the festival, the sale of liquor has also added a new color. If you look at the figures, in the three days before Dussehra, liquor worth more than Rs 700 crore has been sold across the state. This figure is not only surpassing the entire Dussehra season of the previous year, but is also making the colorful evenings of the festival even more spicy.
Imagine Gandhi Jayanti’s ‘Dry Day’, even after hovering the shadow of the liquor, the lover did not back down. On hearing the news of Gandhi Jayanti on October 8, ‘Madya Babu’ i.e. liquor shopkeepers came in action mode and started heavy lifting of stock. outcome? Sale of Rs 333 crore on September 30 only! This day shone as if the fireworks of Dussehra were being done by bottles of liquor. Business of Rs 367 crore in the earlier two days also, in total three days, 697.23 crore rupees.
Excise Department Officers
If you compare the last year, the eyes will be torn. In the eight days of Dussehra of 2024, where Rs 852.38 crore was sold, this time achieved 82% target in just three days! According to the officials of the Excise Department, this bounce is amazing for the festival parties, family gathering and late night gossip. People did everything ‘weight’ before ‘Dry Day’, “A shopkeeper laughed and said,” Now the evenings of Dussehra will look incomplete without ‘top-up’! “
Record braking sales
This record braking sale is also proving to be a milestone for the state’s economy. In Telangana, alcohol earnings were just Rs 10,000 crore in 2014, which is now expected to reach Rs 34,600 crore in 2024-25. Festivals like Dussehra play an important role in brightening this ‘liquid gold’. But the question also arises – is it the joy of celebration or the thread of the habit? Health experts are warning that ‘care’ between ‘cheers’ is also necessary, otherwise the morning headache can fade the fun of the festival.
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