17 Nov 2025, Mon

Makers Step Back from Marketing The Diplomat John Abraham Says This Film Will Hold Mark My Words | Makers back back from marketing of ‘The Diplomat’, John Abraham said

Bollywood actor John Abraham’s film ‘The Diplomat’ is in discussion these days. The film made in a low budget has recovered its budget in less than a week. However, the makers are not marketing this film. John Abraham has said that the film will still stand at the box office and the studio should promote it by showing confidence.

OTT platforms rejected ‘The Diplomat’

Talking to Pinkvilla in an interview, John Abraham also told that before the release, many OTT platforms rejected the film as useless. The actor said, ‘Many OTT channels rejected’ The Diplomat ‘as they did not find this film fantastic. Now you can ask them, you can find out which channels these are. You know who these channels are who rejected the film, thrown it out.

The actor told that after this the studio is probably scared and he feels that the film is not good, no one is liked, and they keep it in the box.

John said, ‘But you have to understand that the studio invests money in these films. Therefore, sometimes their fear is justified. In the case of ‘The Diplomat’, we proved the studio wrong, we proved OTT wrong, we proved everyone wrong.

‘The Diplomat’ collected budget at the box office

Let us know that the film ‘The Diplomat’ is made in a budget of about 20 crores and it has recovered its budget within seven days of release. John Abraham feels that studio should now take advantage of the opportunity and focus on the marketing of the film.

The actor said, ‘The studio should market this film because you are not doing something that no one has seen, you are doing something that people have seen and said that this is a great film. Now we do not have the ball, Shivam and John Abraham did their work. Now it is on the studio to put their strength and run this film for the next 2, 3, 4, 5, 6 weeks because it has the strength to last. Yes, ‘The Diplomat’ has the strength to stand.


‘The Diplomat’ will survive at the box office

He also said, ‘Note my words,’ The diplomat ‘will last, stand, last. It will fall only if the studio and distributor will lose trust in it.

Explaining the marketing, John said, ‘My 40 interviews are not marketing. There are four p in marketing- product, place, price and promotion. You know this By giving 40 interviews, I am addressing one in only P. There are more factors to complete marketing- press, print, TV, and now digital, which is probably most important. How do you bring people to see it? This is the right of the studio. How to hold screens, it is the right of distributor.

https://www.youtube.com/watch?v=cneolucojy0

The actor also told that studios and distributors only watch box office numbers and say that if the number is not found then we will not carry it forward.

Let us tell you that this is a political thriller film which has been directed by Shivam Nair. Ritesh Shah has written it, who has previously shown his own in ‘Pink’ and ‘Kahani’. John Abraham plays JP Singh in ‘The Diplomat’. The lead actors of this film are Sadia Khatib, Kumud Mishra and Sharib Hashmi.

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