By Admin 
Patanjali Ayurved Limited claims that the company has become a great example of indigenous innovation in the Indian FMCG (Fast Moving Consumer Goods) region. Patanjali says that this brand started from a small pharmacy today is India’s third largest FMCG company, whose turnover is more than Rs 45,000 crore. Patanjali’s business model is special because it is based on the principles of Indian culture, Ayurveda and self -sufficiency, which has made a place in the hearts of consumers.
Patanjali has said, “The first basis of the company’s success is its indigenous appeal. The company promoted Ayurvedic and natural products by adopting the spirit of self -reliant India and Made in India. Its products, such as soap, shampoos, foods and medicines, are based on Indian traditions and natural materials, which consumers are liked. Due to Baba Ramdev’s yoga and a reliable face towards Ayurveda, the brand won the trust of consumers. His yoga classes and camps on his TV gave Patanjali recognized in every house. ”
The company’s low -cost model attractive for consumers
Patanjali claims, “The low -cost model of the company is attractive to consumers. The company buys raw materials directly from the farmers, due to which the cost is low and the products are available at cheap prices. Its own retail store and direct-to-conjumer approach further reduced the distribution cost. For example, Patanjali’s products are 15–30% cheaper than other large brands, which makes it the first choice for the middle and lower-middle class. ”
Patanjali has said, “The company insisted on innovation. Its research and development (R&D) Center constantly develops new products, which meet modern consumer needs. From Chyawanprash to Noodles and Apparel, the company diverse its product portfolio. In 2019, Ruchi Soya’s acquisition further strengthened its distribution network. ”
Patanjali collides with global veterans
Patanjali says that the company’s model teaches that global veterans can be competed with a combination of Indian values, low cost and innovation. It is not only a company, but a movement that promotes indigenous and healthy life.