Norton Electra Bike in India: British bike manufacturer Norton Motorcycles is going to knock in India soon and there is strong investment and strategic planning of TVS. In fact, TVS has announced that by the end of 2025 it will launch Norton’s first motorcycle Electra in India. This will be a new and exciting era for premium and classic bike segment in India.
Electra will start
This bike named Electra will be brought with a classic look and great combination of modern technology. According to TVS, this bike will be completely based on the new platform and will not be a direct rebranded version of any existing model. This Electra bike will be introduced globally at the end of the year and then made available for sale in India.
Why is Norton return to India?
The return of Norton Motorcycle in India is considered special because this company is now coming up with a new vision and strategy led by TVS. With this, Indian customers will get classic British style motorcycles which will be available at more competition with a premium brand feeling. The plan of TVS is that CBU tax will be reduced by taking advantage of the Local Productions as well as the Indo-Britain Free Trade Agreement, which will make the bike prices even more economical.
Which bikes can come?
The intention of TVS is not limited to Electra just. The company is planning to bring a full new range under Norton by 2030 in the coming years. These bikes will be designed for both Indian and international markets.
What will be a possible price?
Talking about prices, TVS wants to make these motorcycles more competition than companies like Triumph and Royal Enfield. However, Norton’s premium branding will be retained, which will give stylish appeal with these bikes performance.
According to the launch timeline, the first Norton bike Electra will have global launching by the end of 2025, while its sales in India are likely to start in the last months of 2025 or in the beginning of 2026. Under long term planning, the company is preparing to expand the entire range of Norton by 2030.
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