Today’s cinema revolves entirely around content. Superstardom or hero-worship no longer matters. It is clearly visible from the last one and a half to two years that if the story and content is strong, then the audience will definitely come, whether it is in the film theater or on OTT.
After this, even big star, promotion or 5-star review cannot save weak content. This is the reason why new artists and talent are being included in the new film.
Today the expectations of the audience have increased a lot. Content Every format matters whether it is a 3 hour film, 10 hour web series, 1 minute reel or 30 seconds add. Relatability or aspiration is essential for success, that is, the audience should feel “this is my story” or “it has to be like this.”
The new artist also showed the same in the music album of Rahu Ketu. The title track “Papi” was composed by Tarsh, who comes from a Gharana background but brought a new and creative sound.
Today’s cinema is clearly saying that content is star power. New ideas, new talent and fresh creativity are the keys to reaching the audience.
Pulkit Samrat,Varun Sharma,Shalini Pandey & Y Rakhi Is today’s cinema just a content?
