By Admin 
PVR Inox Marico Deal: Giving information on Monday, leading multiplex operator PVR Inox said that it has sold its ‘4700BC’ brand active in the premium snack sector to domestic FMCG giant Marico in a cash deal worth Rs 226.8 crore.
The board of PVR Inox, in its meeting held on Monday, approved the sale of its 93.27 percent stake in Jiya Maz Private Limited (ZMPL). This company is the owner of the brand ‘4700BC’.
details of the agreement
The brand is known for its innovative products like popcorn and chips, makhana and nachos. According to a joint statement from PVR Inox and Marico, “PVR Inox has sold its entire investment in its subsidiary ZMPL to Marico Limited for Rs 226.8 crore.” The company informed that definitive agreements have been made to transfer these equity shares to Marico Limited.
The statement said, a committee of the board of directors of the company, in its meeting held today i.e. January 26, 2026, approved the sale of the entire stake in its subsidiary Jiya Maz, which owns the ‘4700BC’ brand. After completion of this sale, ZMPL will no longer be a subsidiary of PVR Inox.
Managing Director’s statement
PVR Inox Managing Director Ajay Bijli said on this deal that this is the right opportunity to earn profit from a non-essential asset. He said that we had recognized the potential of this brand long ago and now it is ready to move forward under the leadership of a great FMCG like Mariko.
Marico MD and CEO Saugata Gupta said the investment in 4700BC is in line with Marico’s ambition to be involved in the fast-growing food categories. He said Marico, the company that owns popular brands like Saffola, Parachute and Livon, will further expand 4700BC’s reach.
Company’s condition in stock market
There was a decline in company shares on BSE on Friday, January 23. The stock ended the day at Rs 931.85, down 2.49 percent or Rs 23.75. The intraday high of the day was Rs 988.75.
Talking about the 52-week high level of company shares, during this period the shares had touched the figure of Rs 1249. Whereas the 52 week low level was Rs 825.65. The total market cap of the company is more than Rs 9000 crore.
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