By Admin 
Indian cricket superstar Virat Kohli is as famous on the ground as it is on social media. His fan following on Instagram is no less than a big celebrity. According to the report recently, Virat Kohli has now become the highest -grossing Indians from Instagram and you will also be surprised to see the figures.
256 million followers, a post of 14 crore!
Virat Kohli has more than 256 million followers on Instagram. The impact of this magnificent fanbase is also clearly visible on their brand value and earnings. According to a report, Virat charges around Rs 14 crore for a promotional post on Instagram. That is, even if they post a single post in the month, their earnings are many times more than the annual salary of a big corporate head or IIT passout.
World’s top Instagram included in the 1rs
According to the report of ‘Hopper HQ’ 2023, Virat Kohli is the only Indian who has joined the top 20 in the list of most earned from Instagram in the world. The first place is Portugal’s footballer Cristiano Ronaldo, who takes around Rs 26.75 crore for a post. After him comes the number of Lionel Messi, whose price is about Rs 21.49 crore.
Report revealed – 9 crore is base rate
It has also been told in the report that the base rate of every promotional post of Virat is Rs 9 crore, but according to the type of brand and post, this amount increases to more than 11 crores. This earning is due to advertisements, brand endorsement and social media presence.
What did the founder of the report say?
Hopper HQ co-founder Mike Bandar had said that in today’s era, celebrities are earning hugely with their social media strength. Players like Virat Kohli are showing amazing effects not only with their game, but also in the digital world. He also said that the strength of digital media is increasing every year and the stars which used to shine only on the ground or film screen have now become a superstar of social media.
Also read: Golden opportunity to become government officials, bumper posts of Assistant Commissioner started, salary is in millions
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