By Admin 
Digital Gold: Market regulator SEBI had warned about digital gold. He said that digital gold products are not SEBI regulated. Cautioning investors, the market regulator had said that digital gold is not regulated nor safe under commodity derivatives.
SEBI said that if you buy digital gold by going to an app which is not registered under SEBI. In such a situation, if there are any operational problems on this platform or if the company goes bankrupt and your money gets stuck, then SEBI is not responsible for it.
SEBI had issued an alert
In the advisory issued on November 8, 2025, SEBI had said that the products being sold on online platforms under the name of ‘Digital Gold’ or ‘E-Gold’ are outside the monitoring of SEBI. Even though they are being promoted as an alternative to physical gold, they are outside the purview of SEBI. In such a situation, if the system fails or any operational problem occurs, investors’ money may be in danger, but SEBI has nothing to do with this. Despite this alert, it does not seem to be making any difference to the people.
Bought more than 12 tons of gold
There was a huge increase in demand for digital gold between January and November this year, especially the youth invested a lot of money in it. According to World Gold Council data, more than 12 tonnes of gold has been purchased in just 11 months of the year.
This estimate of WGC is based on UPI transaction data of National Payments Corporation of India (NPCI), which has been used to buy digital gold. NPCI has released this data for the first time this year. Based on the spot price in Mumbai on Wednesday, the price of 12 tonnes of 24-carat gold is approximately Rs 16,670 crore. According to industry estimates, Indians will buy digital gold equivalent to about 8 tonnes in 2024.
SEBI’s warning has no effect
Despite SEBI’s warning, people are finding investing in digital gold an attractive investment option because it can be bought and sold even with small amounts of Rs 1. As such, it has become popular among first-time investors and young buyers who use apps and fintech platforms. However, some investors have also become cautious due to the warning of market regulator SEBI. Meanwhile, people associated with the industry are demanding a clear regulatory framework for digital gold.
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On one side the price of gold increased, on the other side people resorted to Jugaad; Now these good options are being adopted instead of 22 carats.