By Admin 
Advertising Legend Piyush Pandey no more: Indian advertising veteran and Padma Shri awardee Piyush Pandey died in Mumbai on Thursday. He was 70 years old and was suffering from infection for a long time. Piyush Pandey gave a new identity to the Indian advertising industry with his memorable advertising campaigns and creative thinking.
Former Executive Director of Ogilvy India, Nilesh Jain, while talking to ABP News Digital over phone, shared his personal experiences with Piyush Pandey. He said that Pandey’s demise is a big loss for him personally, because he was the one who brought him into the world of advertising.
Nilesh Jain said, “Piyush Pandey’s departure is as if my entire world has gone away.”
He told that once he had written for Piyush Pandey –
“The world may see his heights, but to me it seems like a foundation.”
Jain said Pandey was the foundation of the company – the foundation of the spirit that gave a new direction and identity to the Indian advertising world.
Started career with Ogilvy
Born in Jaipur in 1955, Piyush Pandey was one of nine siblings – seven sisters and two brothers. His father worked in a bank. He obtained an MA degree in History from St. Stephen’s College, Delhi University.
At the age of just 27, he entered the world of advertising. Initially he and his brother Prasun Pandey lent their voices in radio jingles. In the year 1982, he joined Ogilvy & Mather and gradually became India’s most famous creative director. In the year 2016, he was honored with Padmashree.
Popular campaigns from ‘Fevicol’ to ‘This time Modi government’
Piyush Pandey was called ‘Edguru’. Many of the advertisements and taglines created by him left an indelible impression in the minds of the Indian audience. Some of their famous campaigns include – Fevicol’s truck ad, Pulse Polio’s slogan “Do Boonde Zindagi Ki”, BJP’s 2014 election campaign “Abki Baar, Modi Sarkar”, Hutch’s iconic tagline “Wherever you go, Hutch is with you”, Cadbury Dairy Milk’s “Kuch khaas hai zindagi mein”, Asian Paints’ “Har Khushi Mein Rang Laaye” and Fevicol’s “Jood Jaaye” campaign. Be popular. His creativity was not limited to advertisements — he also wrote the iconic song “Mile Sur Mera Tumhara”, which became a symbol of Indian unity.
Also read: ‘This time Modi government’, ad guru Piyush Pandey, who gave the slogan, passes away, a big blow to the Indian advertising world.