Suddenly a bizarre legal battle has come to light on the name Apple, in which Apple Inc. itself Has sued a movie theater chain. Yes, you read right – Cupertino’s take giant against a small theater chain named Apple Cinemas has filed a case of trademark violation. The matter became hot when Apple Cinemas opened a new theater in Sam Francisco, which is close to Apple’s headquarters Cupertino.

Macrumors of Report It is said that according to Apple’s complaint, Apple Cinemas deliberately chose his name so that the consumer would understand that this Apple Inc. Is a company or is associated with it in some form or the other. Initially this chain was small in Massachusetts, but now the company is allegedly planning to open 100 branches. Apple has already cited its trademark application rejecting from USPTO and despite a seas-and-dish notice, Apple Cinemas did not change its name.

It seems that Apple Cinemas pre -planned expansion strategy, especially near Apple’s own store and HQ, forced Tech Company Apple to take legal steps to protect their brand. Apple says that they are creating confusion about the name, especially when Apple is now in depth in the production of Apple TV+ and films. Apple’s case shows that the company is very serious not only about Tech, but also about its brand and identity.

Apple has demanded from the court that the use of Apple Cinemas should be stopped and monetary damage should also be given. If the court favor Apple, Apple Cinemas may have to change their name and face legal sanctions.

This is not the first time that Apple has filed a case of trademark violation on a company. Apple has fought a strict legal battle in the beatles company Apple Corps, the Trademark of Apple Picture in Paris and in many other cases.