Till a few days ago, Zoho’s Arattai app was being touted as an indigenous alternative to WhatsApp. It also became the most downloaded app on Google Play Store, but now its magic is fading. In comparison to WhatsApp, this app is not being liked by the users and now it was out of the list of top 100 apps on Play Store. About a month ago everyone was talking about Arattai app and a large number of people had created their accounts on this app.

Why did Arattai app lag?

Arattai app was launched in 2021, but it got limelight only this year. After a post by Union Minister Dharmendra Pradhan, people discovered this app and the number of its users increased rapidly. It has many features like WhatsApp, but it could not work its magic for long. Initially its messages were not end-to-end encrypted. Apart from this, removing people from WhatsApp was a big challenge for Arattai, which the company could not overcome. People have been using WhatsApp for a long time and for many people it has become the default choice for messaging and calling. In such a situation, it became difficult for Arattai to remain on top in the rankings.

Full attention to privacy in Arattai

Made entirely in India, the Arattai app offers features like personal chat, group chat, voice notes, image and video sharing like WhatsApp. Now it has come with end-to-end encryption feature for personal chat also and the company is preparing to equip it with many more new features. Preparations are also underway to integrate Zoho Pay app into it, so that users can use Arattai for chatting as well as for payment. Zoho, the company making it, says that full care has been taken of privacy in Arattai and it will never monetize personal data.

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