The Asia Cup is approaching, which will be held in the United Arab Emirates (UAE) from 9-28 September. Recently, more than the ‘Asia Cup’, the India-Pakistan match has been in discussion. When the Government of India approved this match, there was an uproar across the country, this issue was also raised in Parliament. Demand gained momentum that after the Pahalgam terror attack, how can Team India be allowed to play with Pakistan. So far there has been no announcement to cancel the match, but if the Indo-Pak Asia Cup match is canceled, then BCCI may have to suffer heavy losses.

BCCI lost 1500 crores

A BCCI official has revealed that broadcasting rights for the next 4 Asia Cup have already been sold in an amount of $ 170 million, which is equal to about Rs 1500 crore in Indian currency. It is not a rocket science to understand that one of the reasons for the BCCI receives such a hefty amount is also India vs Pakistan match.

According to reports, a slot of 10 second advertisement in India-Pakistan matches is sold for Rs 25-30 lakh. At the same time, this amount becomes less than half for other matches. This clearly shows that the India-Pakistan match is a source of big profits for BCCI. Therefore, if the match of Asia Cup 2025 is canceled, then the Board of Control for Cricket in India will lose several hundred crore rupees.

Government of India has brought new policy

The Government of India has brought a new policy amidst the fierce fierce India-Pakistan match. Under the new policy, India will not play with Pakistan in bilateral series in any sport nor will Pakistan players to come to India in such a situation. At the same time, no objection will be raised about the match between India and Pakistan in international tournaments.

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