Royal Pop Pocket Watch: There are many people who are fond of luxury watches, who are seen in the market as soon as a new collection is launched. Similarly, recently two luxury watch brands Swatch and Audemars Piguet have collaborated together. People were hoping that this collaboration would add something new and very special to their collection. That’s exactly what happened. As soon as the new collection under these collabs was launched, there was a rush of spectators in the market.

‘Royal Pop’ launched
Swatch and Audemars Piguet have collaborated and launched a new pocket watch collection named Royal Pop. Launched on May 16, 2026, this series includes 8 colorful pocket watches, whose price has been kept at 400 to 420 dollars (40 thousand rupees in Indian rupees). After the launch of these watches, there was a huge crowd in the markets all over the world. Police had to be called at many places and more than 30 stores had to be closed due to security reasons.

Also read: Dollar vs Yuan: China’s currency is beating the US dollar, ‘Yuan’ reaches the top of 3 years

Launch events canceled
Not only this, even the launch events of Mumbai, Delhi and Dubai in India had to be cancelled. Whereas long lines were seen in Bengaluru. This collaboration is also in the news because Audemars Pigue is counted among the most expensive and prestigious watch brands in the world. Usually the starting price of its watches is around $20,000. In such a situation, the partnership with low-cost Swatch surprised watch lovers.

Craze is being seen in GenZ
During the launch, Gen Z customers were seen in large numbers at the stores. In such a situation, it can be estimated how much craze there is for it among these youth. This collection is being discussed extensively on social media. So, efforts to sell them for thousands of dollars in the resale market also started.

Also read: Investment Tips: Who should not invest in shares? The veteran billionaire told, enumerated the reasons