India’s big FMCG companies are now making a new game plan for FY27. The focus will now not be on price hike but on selling more products. Prices of raw materials like edible oil, wheat, copra and surfactants are softening, which is reducing cost pressure and margins can improve. Urban demand is slowly recovering, while the rural market is growing fast. Companies are making strategies to increase volumes through offers, higher grammage and selective discounts. If inflation remains under control, then the next 1–2 years can be very positive for the FMCG sector.