Reliance Campa Cola: Reliance Consumer Products has launched its Indian drink brand Campa in Sri Lanka. For this, the company has partnered with Ceylon Cold Stores, the producer of the Elephant House brand. Now Sri Lankan consumers will also be able to enjoy Campa at affordable prices. Campa Portfolio in Sri Lanka will include energy range like Campa Cola, Lemon, Orange and Campa NRG Gold Boost and Berry Kick.

The price of 250 ml bottle has been kept at Rs 100. Earlier, in February 2024, Reliance Consumer Products successfully launched Elephant House Beverages in the Indian market.

On this partnership, Mr. Ketan Modi, Executive Director of Reliance Consumer Products Limited, said, “We are excited to enter the Sri Lankan market with our valuable partner Elephant House Beverages. Campa is an old Indian brand, which was established more than 50 years ago and we are also getting love for consumers. We have a good track record of providing customers the best and global quality products at proper and affordable prices. ”

Sri Lanka’s Ceylon Cold Stores, in fact, is a subsidiary of John Kails Group. At the launch of Campa, John Kils Consumer Foods Sector President Mr. Daminda Gumlath said, “We are proud to collaborate with Reliance Consumer Products, a leading global group to bring Campa Beverages in Sri Lanka. This partnership shows our dedication to provide high quality, diverse drink options to consumers. Will expand, but will also strengthen our position as a major local player in the country’s competitive drink market. ”

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Cold Drinks Market: Summer is about to fall and with this, Beverages companies are trying to woo customers. During this time, there is a tremendous match between light and diet drinks in the cola industry. Many big companies like Coca-Cola, PepsiCo and Reliance Consumer of Campa are struggling to take care of the customers’ health in the sugar-free market.

Sugar free variant in 10 rupees affordable pack

Meanwhile, both Coca-Cola and PepsiCo are trying to increase their reach among the people with the launch of diet and light drinks in an affordable pack of just Rs 10.

The price of these 200 ml bottles is cheaper than many other cold drink brands and they are also becoming famous among consumers. Coca-Cola and PepsiCo have launched many sugar-free variants like Thums Up X Force, Coke Zero, Sprite Zero and Pepsi No-Sugar.

All these drinks are available in the markets of 10 rupees in small packs. According to officials of both companies, for the first time in the country, so low prices have been fixed for diet and light drinks. Amidst all this, companies are also focusing on the market strategy of Campa Cola of Reliance.

Campa is also going to bring a small pack of 10 rupees

According to the DNA report, MMG Group Chairman, one of Coca-Cola’s largest bottling partners in India, said that consumers are liking less or without sugar drinks. He said that his diet and light portfolio includes drinks like diet coke, coke zero, spright zero and Thums X Force. Whose price range from Rs 10 to Rs 30 on the basis of size.

These drinks are now available in bottles of 250 ml and 500 ml, which has many options to choose between consumers. Meanwhile, Reliance’s Campa is also going to have a strong entry in the market with a 200 ml sugar-free bottle priced at Rs 10. This is nothing short of a challenge for many Cola brands of India.

People are becoming aware about health

The market of sugar-free and low sugar beverages in India is flourishing rapidly. Last year, their sales reached Rs 700-750 crore. According to data from PepsiCo partner Varun Beverages, low sugar or un -sugar drinks in PepsiCo sales in India are now 44.4 percent. They have the highest demand in cities because people here are becoming aware of their health.

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