Demand of tablets is constantly increasing, as tablets are being used more at commercial levels with personal use. At the global level, in 2024 tablet shipments have increased by 9 percent, reaching 147.6 million units for the calendar year. Cell of Canalys in Shipment Analysis AccordingA total of 39.9 million units were sold in the period from October to December, showing a growth of 5.6 percent in the fourth quarter of 2023. Let us know which brand sold during this time.

Apple came first with an estimated 56.9 million tablet shipments and 38.6 percent market share last year. Samsung came second with 27.8 million shipments and 18.8 percent stake in the global market. While Huawei came at the third position with 10.4 million units of shipments and 7.3 percent market share (during this time Huawei also achieved a annual growth of 29.3 percent). Lenovo achieved fourth position with its 10.4 million shipments and 7.1 percent market share. Xiaomi joined the top 5 with 9.2 million shipments and 6.2 percent market share, as well as a strong annual growth of 73.1 percent.

Other brands have secured a 22 percent market share with 32.5 million tablet shipments during this period. According to the Canalys Analyst, the demand for tablets has increased worldwide due to the new device in the Global PC market. The demand for corporate tablets is expected to increase in 2025, while the general consumer market can perform the same performance.