Limca record earning: As the heat is increasing, the demand for ice cream and cold drinks is also increasing rapidly. Meanwhile, Coca -Cola India’s domestic drink brand Limca has achieved revenue of Rs 2800 crore in 2024. With this, the Lemon Lime category has reached number one across the country.

Company running innovative brand campaign

Limca launched in 1971 is demanded in urban areas as well as rural areas. In the scorching sun, its lime ‘N’ lemoni test is very pleasing to the people. In many states like Delhi, Punjab and Haryana, its rapid demand is increasing.

A major reason behind this achievement of Limca is its innovative brand campaign, due to which it is able to keep pace with new brands in the market even after decades old. Recently, Bollywood actress Trupti Dimri became a part of this brand campaign. Due to this, a large number of new age youths were also associated with brands, which also increased its demand.

This is the reason for brand success

Vinay Nair, vice-president (franchise operations) of Coca-Cola’s India and South-West Asia region, said, “Our goal has always been to create a brand that is more than the product.” A brand that is part of our daily life, which connects many memories. And the story of Limca is also to come back again. Our success has a very easy, but strong strategy- bringing something new in products, which can meet the changing needs of consumers, increase your distribution in urban and rural India, run effective marketing campaigns. We are excited to move forward at this pace and give millions of consumers something good for a long time. ”

The company is increasing its products range

Taking care of today’s consumers, Limca launched Limca Gluccharse, stepping into the 2024 hydration category. Olympic gold medalist Neeraj Chopra is associated with this launch campaign. On the other hand, if you talk about Limca parent company Coca-Cola, its portfolio includes hydration, sports, sparkling, coffee, tea, nutrition, juice and many products.

Its Beverages Range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Tums Up, Fanta, Limca, Spright, Maja, Minor Made Range juice and Aonest T. The company also produces many hydration products such as Limchar Gluckercharge, Smartwater, Kansle, Dasani and Banacwa packaged drinks and Kinle Club Soda. Apart from this, it also offers the costa coffee range of tea and coffee.

Also read:

EPFO 3.0 will be launched soon, will surprise that more than one advantage; Take a look at these 5 big changes

Cold Drinks Market: Summer is about to fall and with this, Beverages companies are trying to woo customers. During this time, there is a tremendous match between light and diet drinks in the cola industry. Many big companies like Coca-Cola, PepsiCo and Reliance Consumer of Campa are struggling to take care of the customers’ health in the sugar-free market.

Sugar free variant in 10 rupees affordable pack

Meanwhile, both Coca-Cola and PepsiCo are trying to increase their reach among the people with the launch of diet and light drinks in an affordable pack of just Rs 10.

The price of these 200 ml bottles is cheaper than many other cold drink brands and they are also becoming famous among consumers. Coca-Cola and PepsiCo have launched many sugar-free variants like Thums Up X Force, Coke Zero, Sprite Zero and Pepsi No-Sugar.

All these drinks are available in the markets of 10 rupees in small packs. According to officials of both companies, for the first time in the country, so low prices have been fixed for diet and light drinks. Amidst all this, companies are also focusing on the market strategy of Campa Cola of Reliance.

Campa is also going to bring a small pack of 10 rupees

According to the DNA report, MMG Group Chairman, one of Coca-Cola’s largest bottling partners in India, said that consumers are liking less or without sugar drinks. He said that his diet and light portfolio includes drinks like diet coke, coke zero, spright zero and Thums X Force. Whose price range from Rs 10 to Rs 30 on the basis of size.

These drinks are now available in bottles of 250 ml and 500 ml, which has many options to choose between consumers. Meanwhile, Reliance’s Campa is also going to have a strong entry in the market with a 200 ml sugar-free bottle priced at Rs 10. This is nothing short of a challenge for many Cola brands of India.

People are becoming aware about health

The market of sugar-free and low sugar beverages in India is flourishing rapidly. Last year, their sales reached Rs 700-750 crore. According to data from PepsiCo partner Varun Beverages, low sugar or un -sugar drinks in PepsiCo sales in India are now 44.4 percent. They have the highest demand in cities because people here are becoming aware of their health.

Also read:

… Mukesh Ambani became even more rich, earned Rs 39,311.54 crore in just 120 hours