2026 is not expected to be good for Apple, Samsung and other mobile companies. Many such reports have come out in which it has been said that there will be a decline of 2.1 percent in the global smartphone market next year and this will affect big companies like Apple as well as small companies like Xiaomi, Oppo and Vivo. Smartphones are becoming expensive due to rising prices of memory chips, due to which sales are likely to be low in 2026.

Which company will be affected to what extent?

According to the report of Counter Point Research, Apple’s shipment is expected to decline by 2.2 percent and Samsung’s shipment by 2.1 percent on annual basis in 2026. Whereas Vivo may have to see a decline of 1.2 percent. This is also a big blow because till some time back Vivo was expecting good sales next year. Similarly, Oppo may also face a decline of 1.2 percent. If we look at the report, Honor may face a bad situation next year. Its market volume is expected to decline by 3.4 percent. Similarly, sales of other categories are also said to be falling by 2.5 percent.

Smartphones are going to become expensive

Due to increasing costs, smartphone companies will have to increase the price of their products. According to reports, the cost of smartphone parts for companies has increased by 10-25 percent and its direct burden will increase on the pockets of customers. In such a situation, cheap and mid-range segment smartphones can become expensive. At the same time, if companies do not increase their prices then upgrades will have to be reduced. Recently there was news that companies are now retreating from launching phones with 16GB RAM in the entry and mid-level segment. Due to the expensiveness of memory chips, companies can again start bringing smartphones with 4GB RAM.

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Smartphone prices have been increasing for some time and now less affordable phones are being launched. The same trend is going to remain next year also and it will become difficult to buy a smartphone. Counter Point Research’s report says that less affordable and mid-range smartphones will be launched in 2026, due to which people will have to pay more to buy new phones. Let us know why companies are stopping launching low cost phones.

Smartphone sales will decline in 2026

Counterpoint has estimated that smartphone sales will decline in 2026 and global shipments may decline by 2.1 percent. The biggest reason behind this is the expensiveness of the components. Due to expensive components, the cost of making smartphones is increasing for companies and this will have a direct impact on the price of the phone, which the customers will have to pay.

Cheap models are most affected

The biggest impact of cost increase will be on models priced below US $ 200 (about Rs 18,000). Counter Point says that the cost of making these phones has increased by 20-30 percent since the beginning of this year. In such a situation, now companies are left with no other option except increasing their prices. If the price is increased, customers from the budget segment will not buy them. Therefore, companies are now holding back from launching cheap models.

Expensive phones also affected

Along with budget, mid-range and premium phones have also been affected by rising costs and now it is becoming 15-20 percent more expensive for companies to make them. The main reason for the increase in cost here is the shortage and skyrocketing prices of memory chips. Due to AI, the production of consumer memory chips has reduced and their prices may increase by 40 percent by the second half of 2026. Due to this, the cost of companies may increase further by 8-15 percent.

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Mobile companies may be offering big cameras and many other features in their smartphones, but most users are not cares about them much. A research has revealed that 79 percent of people give most importance to durability while taking smartphones. That is, their concern is more about any features but more about things like strong screen, strong frame and water registration. They believe that there is a risk of breaking up when a delicate device falls. Due to this, there is a worry about the departure of the data, as well as the burden on the pocket increases.

Most people do not use phones for fear of loss

In the survey conducted on about 4,500 people in 26 cities of the country, many important things have come out. 78 percent of these people said that due to fear of malfunction, they do not use their phone near rain, heat or water. 56 percent of the people said that when their phone falls or breaks, they are disappointed. 39 percent has said to be panic in such a situation.

89 percent worry about losing data

89 percent of the people participating in the survey expressed concern over the fall of the phone. Most people are worried about their photos/videos, banking details, contacts and chat. Apart from this, spending on repairing the phone is also putting people in tension. 70 percent said that he has spent more than 2,000 money to repair the phone. 29 percent said to spend more than 5,000. Research director of Counterpoint Research, Tarun Pathak said that the smartphone now has the whole world. Now durability has become essential for smartphones. People are liking such phones, which can walk in every situation. Now people are liking such phones, which have a good balance of performance and durability.

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