Such was the journey of Piyush Pandey, who gave punchlines like ‘Thanda means Coca Cola’, ‘Do Boonde Zindagi Ki’.

Admin — Fri, 24 Oct 2025 07:15:43 +0000

Advertising Legend Piyush Pandey no more: Indian advertising veteran and Padma Shri awardee Piyush Pandey died in Mumbai on Thursday. He was 70 years old and was suffering from infection for a long time. Piyush Pandey gave a new identity to the Indian advertising industry with his memorable advertising campaigns and creative thinking.

Former Executive Director of Ogilvy India, Nilesh Jain, while talking to ABP News Digital over phone, shared his personal experiences with Piyush Pandey. He said that Pandey’s demise is a big loss for him personally, because he was the one who brought him into the world of advertising.

Nilesh Jain said, “Piyush Pandey’s departure is as if my entire world has gone away.”

He told that once he had written for Piyush Pandey –
“The world may see his heights, but to me it seems like a foundation.”

Jain said Pandey was the foundation of the company – the foundation of the spirit that gave a new direction and identity to the Indian advertising world.

Started career with Ogilvy

Born in Jaipur in 1955, Piyush Pandey was one of nine siblings – seven sisters and two brothers. His father worked in a bank. He obtained an MA degree in History from St. Stephen’s College, Delhi University.

At the age of just 27, he entered the world of advertising. Initially he and his brother Prasun Pandey lent their voices in radio jingles. In the year 1982, he joined Ogilvy & Mather and gradually became India’s most famous creative director. In the year 2016, he was honored with Padmashree.

Popular campaigns from ‘Fevicol’ to ‘This time Modi government’

Piyush Pandey was called ‘Edguru’. Many of the advertisements and taglines created by him left an indelible impression in the minds of the Indian audience. Some of their famous campaigns include – Fevicol’s truck ad, Pulse Polio’s slogan “Do Boonde Zindagi Ki”, BJP’s 2014 election campaign “Abki Baar, Modi Sarkar”, Hutch’s iconic tagline “Wherever you go, Hutch is with you”, Cadbury Dairy Milk’s “Kuch khaas hai zindagi mein”, Asian Paints’ “Har Khushi Mein Rang Laaye” and Fevicol’s “Jood Jaaye” campaign. Be popular. His creativity was not limited to advertisements — he also wrote the iconic song “Mile Sur Mera Tumhara”, which became a symbol of Indian unity.

Also read: ‘This time Modi government’, ad guru Piyush Pandey, who gave the slogan, passes away, a big blow to the Indian advertising world.

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This popular actress fell in love with a married man, but she did not get happiness even after marriage.

Admin — Thu, 16 Oct 2025 17:45:03 +0000

Veteran actress Smita Patil was one of the talented actresses of Indian cinema. He has worked in about 80 films.

Smita Patil was born on 17 October 1955 in Pune, Maharashtra. Smita Patil started her career in 1974 with Mere Saath Chal.

But his first major film was Shyam Benegal’s Charandas Chor (1975), which he considered the beginning of his career.

Smita Patil acted in Hindi films as well as Marathi and Tamil films.

She has received numerous awards and honors during her career, including the National Film Award and the Filmfare Award.

Of which the Padmashree Award received in 1985 was the most prominent. She received two National Film Awards for Best Actress (‘Bhumika’ and ‘Chakra’) for the film.

Additionally, he won a Filmfare Award and a Maharashtra State Film Award as well as two Filmfare Marathi Awards.

Smita was in the news a lot regarding her professional life as well as personal life.

She was married to actor Raj Babbar. Raj Babbar was already married. Raj was married to Nadira. Raj Babbar and Smita also have a son, Prateik Babbar.

Smita Patil died on 13 December 1986, 15 days after giving birth to her son, Prateek Babbar, at the age of 31, due to a viral infection that followed delivery.

Published at : 16 Oct 2025 10:44 PM (IST)

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