In today’s time, when almost every work has started going online, now a new online service related to marriage has become a topic of discussion among the people. The name of this service is Downai, even after hearing its name, a high -tech app will be coming in your mind, which people will tell how much dowry the boy should get in marriage. But wait … Majra is something else and you will be shocked to know this.

Actually, this service has been launched on a website named Shadi.org, which is an initiative of the popular metrimonial site Shadi.com. Initially it seems to be a common online tool, in which you fill information like your age, job, salary and studies and hope that on the next screen you will get a figure like home, car or gold!

But as soon as you press the ‘Calculate’ button, what comes in front of you is a surprising truth.

Real objective, a message shocking society

As soon as you hope you will be told that ‘how much your price is’, a message comes up, which is written in the last 10 years, the figure of deaths due to dowry, and another deep question below it, ‘Before knowing your price, think what is the cost of the girl’s life?’

These lines directly affect the heart and through this digital cleverness, this website forces people to think on an important social issue ‘dowry system’.

Social campaign presented by AI’s name

The name Downai at first sight looks like an Artificial Intelligence Tool. The special thing is that by writing ‘dowry’ as Dowrai, it has been given a form like AI service. This cunning draws people towards this platform and then when the truth is revealed, then a shock is a shock that forces to think.

Why is this initiative special?

Dowry is still a big social problem in India. Whether it has been made law or awareness is spreading, but the roots of this practice are still strong. In such a situation, if technology is used to challenge such thinking, then it is really a capable effort.