The political stir has intensified due to the October-November assembly elections in Bihar. This time the war is being fought on two fronts – through rallies and trips on one land. At the same time in the second social media field. Everyone is fighting war in their own style at their own level.

Political parties know that in today’s time every class – youth, women, elderly and children – are using social media on mobile. Therefore, digital campaign has become an important weapon in the election campaign. Parties on Facebook, Instagram, X (Twitter) and YouTube are sending their message to millions.

How many followers?

BJP has 11 lakh followers on Facebook and 7 lakh followers on X. JDU has 9 lakh followers on Facebook and 3.11 lakh followers on X. At the same time, RJD has more than 13 lakh followers on Facebook and more than 11 lakh followers on X.

New style of campaigning in elections

Parties are not limited to speeches and posters only. Now they are tightening each other using rap songs, AI technology and Bollywood dialogues. Efforts are being made to heat the atmosphere by making reels and sharing viral posters.

Fierce on issues

The BJP is surrounded by RJD and Congress on issues of familism, corruption and jungle Raj in Bihar. At the same time, the grand alliance is targeting the NDA for unemployment, migration and promise.

Experts and leaders’ opinion

Senior journalist Santosh Yadav believes that this time social media will become a big means of election campaign. He said that “Prashant Kishore’s party is the most active. BJP-JDU is ahead, while RJD is also holding fast.”

At the same time, BJP spokesperson Kuntal Krishna said that “We want to tell the youth how Bihar was under the rule of RJD-Congress. Therefore, we are resorting to social media.”

RJD spokesperson Ejaz Ahmed claimed that “We have kept public issues better on social media. We have got widespread support from the voter rights journey on the ground.”

This time the election is clearly showing that along with rallies, digital war will also be an important way for victory.