High Sugar Packaged Food: Are you and your children fond of eating biscuits, cold drinks or ready-to-eat food, are they really safe? A report has exposed the country’s packed food industry. A major analysis by NatFirst and its consumer nutrition platform TruthIn has revealed that more than 80% of packaged foods sold in India contain artificial flavours, colors and sugar that exceed permissible limits. Also, in this report, labels of about 23,000 food products of more than 25 categories have been studied using AI tools, the results of which are very worrying.

Truth about biscuits, cold drinks and ready to eat food

Along with this, it has also been revealed in this report that artificial flavors and cheap palm oil are being used indiscriminately in more than 80% of the biscuits, while harmful artificial additives have also been found in about 98% of the cold drinks. Similarly, about 96% of ready-to-eat foods contain artificial elements and the amount of salt in 90% is much more than the prescribed limit. Also, more than 80% added sugar and fat has been found in sweet chocolates and desserts, which has crossed the health standards. Even the sweet cereals eaten for breakfast contain 60 to 70% artificial additives.

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Experts’ warnings and consumer negligence

According to Dr. Aman Shaikh Bashir of TruthIn, the same dangerous pattern of excess fat, sugar, salt and artificial flavors is visible in all types of packed food. Citing a study by the National Institute of Nutrition, the report states that 75.4% of the country’s consumers claim to read the labels on food packets, but only 14.7% of them look at the ingredient list carefully. Taking advantage of this carelessness of customers, companies are playing the dirty game of chemicals to enhance the taste and preserve the goods for a longer period. This increasing craze of packed food is pushing the coming generation towards obesity, sugar and heart diseases.

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