The political stir has intensified due to the October-November assembly elections in Bihar. This time the war is being fought on two fronts – through rallies and trips on one land. At the same time in the second social media field. Everyone is fighting war in their own style at their own level.

Political parties know that in today’s time every class – youth, women, elderly and children – are using social media on mobile. Therefore, digital campaign has become an important weapon in the election campaign. Parties on Facebook, Instagram, X (Twitter) and YouTube are sending their message to millions.

How many followers?

BJP has 11 lakh followers on Facebook and 7 lakh followers on X. JDU has 9 lakh followers on Facebook and 3.11 lakh followers on X. At the same time, RJD has more than 13 lakh followers on Facebook and more than 11 lakh followers on X.

New style of campaigning in elections

Parties are not limited to speeches and posters only. Now they are tightening each other using rap songs, AI technology and Bollywood dialogues. Efforts are being made to heat the atmosphere by making reels and sharing viral posters.

Fierce on issues

The BJP is surrounded by RJD and Congress on issues of familism, corruption and jungle Raj in Bihar. At the same time, the grand alliance is targeting the NDA for unemployment, migration and promise.

Experts and leaders’ opinion

Senior journalist Santosh Yadav believes that this time social media will become a big means of election campaign. He said that “Prashant Kishore’s party is the most active. BJP-JDU is ahead, while RJD is also holding fast.”

At the same time, BJP spokesperson Kuntal Krishna said that “We want to tell the youth how Bihar was under the rule of RJD-Congress. Therefore, we are resorting to social media.”

RJD spokesperson Ejaz Ahmed claimed that “We have kept public issues better on social media. We have got widespread support from the voter rights journey on the ground.”

This time the election is clearly showing that along with rallies, digital war will also be an important way for victory.

Bihar congress meeting: The Congress meeting, which started on Sunday (June 15, 2025) for the 2025 Bihar assembly elections, lasted for about four hours. Election preparations have been discussed in this meeting. The strategy for the election has been churned. It has been decided that the promotion of ‘My-Bain Mann Yojana’ will be intensified. Congress leaders will tell people from village to village that we will start this scheme if the grand alliance government is formed and will give 2500 rupees to poor women every month.

Legislators and leaders have been instructed to register more and more women for this scheme. In the meeting, MLAs and Legislative Councilors told their problems. He was discussed. Apart from this, there has been a conversation on the booth level to be coordinated with allies. Talks have been held on how to strengthen the Grand Alliance.

No discussion about seat sharing

There has been no discussion about the issue of seat sharing and leadership in the meeting. The outline of how to surround the Bihar government on issues like corruption, extreme law and order and unemployment has been decided. Congress MLAs, Legislative Councilors and MPs were present in the meeting. Apart from the state president of the party, Rajesh Ram was also Krishna Allavaru in -charge of Bihar Congress.

Media dialogue of Bihar Pradesh Congress President Shri Rajesh Kumar Ram Ji after Bihar Pradesh Congress Legislature meeting. pic.twitter.com/2CXOWDNCR0

– Bihar Congress (@INCBIHAR) June 15, 2025

Please tell that the Congress has given full strength to the assembly elections. This is the reason that MP Rahul Gandhi has visited Bihar six times in the election year so far. They are engaged in strengthening the organization. The Congress will contest elections by staying in the Grand Alliance, but wants to create a distinct identity. In 2020, the Congress fought 70 seats in the Grand Alliance. This time too, 70 seats are demanding. RJD is constantly pressurizing for seats.

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