Zomato hikes platform fee: Food delivery company Jomato and Quick Commerce App Blinkit’s parent company Eaterial has increased its platform fees. The company announced on Tuesday that now 10 rupees platform charge to be taken from customers has been increased to Rs 12. That is, an increase of about 20% has come into force. Significantly, the company first started the platform charge on 2 August 2023.

Why is this not a slight increase?

Even though this increase was just 2 rupees, but according to experts, its effect is big. It is estimated that the company fulfills around 2.5 million orders daily. In such a situation, the company can earn additional Rs 15 crore daily from platform fees. On an annual basis, this income can reach Rs 180 to 200 crore.

However, users have also expressed their displeasure over this decision. He says that while discounts and offers are being reduced on the platform on the one hand, on the other hand the platform fees are continuously increasing.

Company will increase huge profits

In the June quarter, the company’s net profit had come down to just Rs 25 crore, compared to Rs 253 crore in the same period last year. However, on the other hand, the company’s revenue has increased from Rs 4,206 crore to Rs 7,167 crore. This increase has been possible due to aggressive investment in blinkit and other new businesses.

Jomato’s journey of platform fees

August 2023: For the first time a fee of Rs 2 is implemented

By the end of 2023: it increased by Rs 3

1 January 2024: Fees increase to Rs 4

31 December 2023: Temporary fees have been temporarily reduced to Rs 9

After this, the fee was permanently for Rs 10

And now it was increased to Rs 12 from September 2025

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Zomato hikes platform fees: Just before the festive season, food delivery and Quick Commerce Company Arternal (Parent Company of Zomato and Blinkit) has given the customers a shock. The company has increased the platform fees by 20% on Tuesday, 2 September 2025. Now customers will have to pay a platform charge, not Rs 10, not Rs 10 as before.

The thing to note is that the company has made this change within less than a year. It is believed that this step has been taken keeping in mind the rising operational cost and increasing demand in the festive season.

What is the effect on customers?

After this decision to increase the platform fees from the company, now an additional Rs 2 will have to be paid on every order, that is, a total of Rs 12. Those who order several times a month will increase the expenditure for them. For example, if a customer orders 20 times a month, the first platform charge used to be Rs 200, now it will be Rs 240.

The story of Jomato’s platform fee has been continuously changing in the last two years. The company’s CEO Dipendra Goyal first implemented it in 2023, when the objective was to improve the profit by increasing the margin. Initially this fee was kept at Rs 2 per order.

After this the company gradually started increasing it:

It was reduced to Rs 3 in 2023 itself. The fees were increased to Rs 4 on 1 January 2024. On 31 December 2023, it was temporarily increased to Rs 9 (looking at festive and annual demand). After this, the company made it permanently Rs 10 and described it as “festive season platform fees”. And now, on 2 September 2025, the company has increased it to Rs 12 further. That is, the fee that was Rs 2 in just two years, has now increased 6 times to Rs 12.

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