Google Fitbit Air: If you are looking for a screenless device to keep an eye on fitness, then Google can soon fulfill your search. The company is preparing a new fitness band, which will not have any screen. It is being made for full-day use. Let us tell you that the demand for display-free wearable devices has started increasing for some time. Recently Apple also launched Oura Ring 4. Now Google is also bringing such a device, but it will not be a watch but a fitness band. According to reports, it can be named Google Fitbit Air. Let us know what features are expected in it.

What features will Google Fitbit Air have?

According to media reports, it will be a completely display-free device. It will depend on the companion app for data and insights. Google has used Air branding in it, which shows that this device will be light and with minimal design it is being made to be worn throughout the day. The initial glimpse suggests that it will be a thin band, which will come with a fabric-style strap. In this, the user can get many color options including obsidian, lavender and berry.

How much can Google Fitbit Air cost?

Many reports have claimed that this fitness band can be launched at a price of around $99 (approximately Rs 9300). This pricing will differentiate it from rivals like Whoop, which operates on a membership model. Hardware is included in Whoop’s membership, but the starting price of its plan is around Rs 20,000 per year in India. If seen this way, Google will give tough competition to its competitors in terms of price.

Use of screen-free fitness trackers is increasing

The market for screen-less fitness bands is still small, but it is growing rapidly. While companies like Whoop are focusing on recovery and performance analytics, Oura is targeting users who need a wearable with no notifications and minimal design. Google has adopted a flexible approach in this matter. The company has reduced the upfront price, which will make it easier for people to buy it. At the same time, customers have also been given another option through the optional subscription model.

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