As soon as the sale of Apple iPhone 17 series started, long queues outside the stores in India, crowd uncontrollable and pushing in many places came to light. This view is not new, a similar atmosphere is seen every year on the new iPhone launch. But the real shocking thing is the figures related to shopping, which show the real face of iPhone’s craze in India.

What do figures say?

People’s passion regarding iPhone in India is not limited to only things. According to a large retail chain like Croma, between January to August 2025, 25% iPhone buyers bought them on EMI, Credit Card or NBFC loan. Easy no-cost EMI options have made it more easy, which has now increased the sale of iPhone rapidly in small cities and towns as well.

Why are Indians buying iPhone on EMI?

Generally, the mobile phone is a need but the iPhone has become a status symbol in India. About 15 years ago this phone was limited to celebrity or rich people. But as soon as it became easy to buy on EMI, the common people also started adopting it.

People realize that they can take iPhone in a small installment every month and “Elite” can be seen in the society. This is the reason that many people buy expensive models on EMI without thinking, even if the new iPhone will come in the market for two years and their old model does not survive even half the price.

Why do real users buy iPhone?

Not everyone buys iPhone just for appearance. Many people actually choose it due to its performance and quality. The iPhone does not hang, even old models like iPhone 11 go smooth today. Its camera quality is better than many flagship Android. Long life and software support of the brand is also a big reason. Instead of buying a new model every year, such users upgrade the iPhone for its real features and reliable technology.

What will happen next?

Apple’s grip in India is constantly getting stronger. Due to EMI and easy financeing options, the number of people buying on the iPhone EMI will increase further. However, it is important to keep in mind that it is not prudent to bear the burden of EMI for a long time for just showing. But for those who buy it thoughtfully, the iPhone can prove to be a really better and long lasting experience.

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